TRADDITION
As it has been aptly said, that in Sonepur Mela one can buy & sell from a petty needle to mighty Tuskers( right now trade in Tuskers has been banned due to wild life protection act 1972), consequently this fair not only provides vast and wide opportunities of trade but also attracts the different stream of traditional traders and retail representatives from corporate companies across the country.Additionally , the millions of footfalls of visitors & tourists in Sonepur mela boost and adds to their business & trade. Sonepur mela is excellent example of a well managed & organised fair as per corporate , trade requirements and convenience of buyers, visitors & tourists. The vast sprawling area of the fair is divided into corners , corridors , bazaars and rows & columns of stalls, so that buyers and visitors can enjoy purchasing , visiting and gather valuable information from exhibition stalls in smooth , convenient , orderly and organised manner.
A large portion of the fair is reserved for cattle and birds trading. Traders & merchants across the country trading in various breeds of cattle, show case birds ,rabbits, & breed of fishes for aquarium will find a good market for their business here. Dealers & distributors of MNC,s dealing in various cosmetic and medical products organising their stalls in Sonepur Mela claims their business multiplies here several times.This fair provides ideal market for small or big merchants trading in fancy garments,weapons , furniture, handicrafts,toys , utensils and other house hold items. Traders organising Meena bazaar will find awesome platform for their business here ,as Sonepur mela witnesses throng of buyers in Meena bazaar corridors.
Traditional Indian sweets like jalebi, rasoogulla ,Sohan halwa,julab jamun and snacks like chat ,samosa, papri ,litti chokha,miyanmithai attracts huge number of customers including foreigners, subsequently sonepur Mela offers a good & reasonable opportunity of trade for traditional confectioners from all over the country.The village folks particularly the women as well as the others are attracted to array of shops selling all sorts of garments and warm clothes merchandise, so warm clothes merchants from Kashmir, Tibet and Shimla witness a surge in their business. The huge patrons of paintings & handicrafts , especially Madhubani paintings coming to Sonepur Mela attracts art dealer and gallery owner from every part of the country.
One corner of fair is especially earmarked for amusement and adventure rides and shows, so this fair provides an excellent opportunity of business for swings , adventure rides , death well , circus, magic show enterprises from all over the country.Farm exhibition in Sonepur attracts Agro based companies , companies dealing in genetically modified seeds , fertilizers across the country to participate and trade in their products. Gardeners and traders dealing in horticulture items and different gardening plants in Sonepur are admired and famous in whole Bihar for offering superb quality of fruits & flowers plant for decorating gardens .
Sonepur Mela is unique fair of its kind, as here the huge throng of visitors are present 24*7 hrs, just after dusk hours beautiful theatres displaying live item numbers on local Bhojpuri songs rule the Mela till dawn. So , more or less business in some stream continues here round the clock.
In short , Sonepur mela is a cluster of super markets where each stall and shops deal individually.Every stall, shops ,and corridor is managed and efficiently administered by fair adminstration to eliminate the grievances of merchants & traders if any.Authorities provide a continuous supply of electricity, water and other essential requirements for smooth running of fair. Traders , Merchants ,dealers and distributors of MNC,s wishing to trade in this fair can apply to fair administration to get sufficient place reserved for their respective trade as per their requirement prior to cut off date before initiation of fair.
Continuation of essential support , welfare and redressel of the grievances of merchants and traders participating in Sonepur Mela will go a long way in preserving the heritage and glory of this fair of historical Importance.
